Things you need to know about SEO

Digital marketing is becoming an extremely popular strategy for businesses to expand and reach more audience. Developing a website, posting on social media sites, connecting through emails are some of the aspects of digital marketing. It may seem extremely simple and easy, but there’s a lot more to it than what actually meets the eye. The website needs to be optimised, the social media posts should be effective and interactive and there needs to be a good use of the key words in order to be appealing and to enhance visibility. That’s where ‘SEO’ comes into play.

Here is what you need to know about SEO-

1. SEO, that is Search Engine Optimisation is basically improving the quality and quantity of the traffic that visits your website through organic search engine results. Organic results are the ones which are unpaid.
2. Search engines work by crawling, indexing and ranking. Search engines crawl or scan the internet for content and for every URL that it finds, it looks over its content/code. After this, it indexes, that is, stores and organizes the content that it has found, so that it is visible to the users as a result to the pertinent queries. Lastly, the content is ranked as most or least relevant in response to the user’s query.
3. Next is Keyword research. Keywords are something that are used by the audience to search for specific content. It is important to really know about what exactly the business is about, what is the target audience, what the audience is looking for and what format of information they are looking for. Answering these questions will help in generating optimized keywords in order to enhance your visibility.
4. After all this research is done, it is time to actually create valuable content for your website, which is known as On-page SEO. The website and the webpages created should be in line with the keywords. However, stuffing your webpages with every iteration of the keywords will not guarantee a higher rank on the search engine. It makes more sense to have pages that are more natural sounding and understandable to the readers.
5. Once your valuable content is ready, it is important to optimise is in a way that it is readable by the search engines as well. These technical aspects will be taken care of by the developers, but it helps when you are also aware about the basics of it. That way, you can communicate intelligibly with them help them understand your needs.
6. Just having great content for the website will not ensure that it will earn good rank in the search engine. What is essential is having links and backlinks to other trustworthy websites. This is known as establishing authority.
7. When all of this is up and running, it is crucial for the growth of the business to continuously monitor and track the SEO performance. Once you are able to measure it, you can improve it as and when necessary. This is a continuous process which is essential for retaining clients and increasing your brand value.

SEO may seem quite daunting and intimidating, but having just the basic knowledge will be sufficient to know what to expect from the technical developer and what you need to do at your end to help them.

Pune is growing as an IT and Startup hub. Thus it is quite natural that staying a step ahead of your competitors is necessary to stay on top. Various companies offer SEO services in Pune, but finding someone who understands your expectations and requirements, who has transparency in what they are doing and those who keep up with changing trends is important.

Digi Strategix is an SEO company in Pune. With our customer-centric approach, customised solutions and transparency with customers, you can be rest assured that you are entrusting your business to a perfect digital marketing company in Pune.