What is SEO?
SEO stands for Search Engine Optimisation. It is the practice used to enhance both quality and quantity of the website, and pertains to increase the traffic on your website. By using the correct techniques of SEO, your website can come to the top searches on Google, that too, unpaid- generally known as organic views. Ranking high or landing on the first page of Google when the userstypes in the keywords indicates the correct use of SEO.
Research suggests that most of the people do not even scroll after the first page. Hence, one must note that it is very important to know the correct usage of SEO techniques.
Is Organic traffic everything?
Yes, in fact, organic traffic impacts your website a lot, especially in terms of page clicks, monetizing, searches and growth.
Most of the users ‘Google search’ before buying anything. People, before buying anything, often put up searches on Google. Statistics suggest that 81% of shoppers conducts online research before buying anything. Hence, your website being on top means more clicks.
Organic traffic is highly proportional to user content: Users searching for a keyword are likelyto look for authentic websites in their searches. The chances of your website occurring in those searches is high, if you include feature snippets andauthentic content.
Voice Searches: With the rise of voice search, if you use the right keywords, your website might reach the top page. For that, SEO is extremely important.
Is SEO in 2020 relevant?
Advantages of SEO:
Investing in SEO means reaping a long term result. Once you start ranking high on Google, you can monetize your website for a long time, and earn from it.
It’s cost effective because the initial investment in SEO can be long term, provided you update your website frequently.
SEO is perfect for target based keywords
Disadvantagesof SEO
It’s a slow registering medium. It takes at least 3-6 months to gather a loyal users, and to create an overall buzz fororganic traffic
The website must have a creditable amount of content, and genuine so that the audience stays.
In Conclusion:
Is SEO important for businesses in 2020? Yes, absolutely! Even if the outlook of the Google as a search engine has changed, advanced features have arrived, SEO remains. We simply have to adapt to new techniques, and make our website top the search page!
Digi Strategix is an SEO company in Pune. With our customer-centric approach, customised solutions and transparency with customers, you can be rest assured that you are entrusting your business to a perfect digital marketing company in Pune.
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