Search Engine Marketing (SEM)
Search Engine Marketing is a form of Digital Marketing where promotions are primarily made to increase visibility via paid advertisements. Making Paid advertisements will enhance the reach of your business via the search engines. Search Engine Marketing includes aspects like Search advertising, Display advertising, Shopping advertising, video advertising, app promotion etc. But what exactly do these things mean?
Search Advertising is the form of marketing where online ads are placed on web pages which are visible to users according to the searches made by them on the search engines. These advertisements are made to target and match the searches made on search engines like Google. Have you observed that if you once search on Google about a particular product, you will see ads of same or similar products on any of the internet pages you access to.This is because the businesses have opted for re-marketing ads.Display advertising is advertising through banners, images on various social Media platforms, websites and apps. Advertising can also be done by the method of pay-per- click commonly known as PPC. In this method you can reach the targeted audience in cost efficient manner and one can also control the audience of the ad made. This banner ad can take the user from host website to your website by just a single click. There are ads which specifically talk about a product you sell; such ads are called as Shopping Ads.
While you watch your favorite videos on YouTube you will many times see a video appearing before or in-between the video, these are called as video advertisements. People prefer seeing a video than reading information and thus this technique works best for a few types of businesses like resorts, water parks etc. which lots to showcase. Moreover a well video graphed video tends to leave an impact on the users and helps the business to be in their mind.
Today we have thousands of apps available in the play store, not all are known to us but the famous ones are famous because of good app promotion. Promotion of an app can start even before it goes live for downloading through teasers and trailers. Post the app is live for download various methods can be used to promote it. Some of the easy and famous ones are writing blogs, promotion on play store, app store (ios) and creating landing pages in the app.
All these methods of Search Engine Marketing can be linked with one another and aim to give you the same result eventually which is to enhance your business clients and increase sales.
At Digi Strategix, we try to maintain a balance of using all these methods in an easy but effective method. If you feel that your business needs to reach more people, contact us and we will together make your business grow and expand to large number of people.
Services offered under SEM
- Search Advertising
- Display Advertising
- Shopping Advertising
- Video Advertising
- App Promotion
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